The first logo was designed by Induma founder Mr. Hermann Hinrich Purnhagen. This image was created with a tree and a wooden board because the main raw material of the company was the wood. From the 80s the brand was scanned and the actual name was replaced by cardboard factory, with the intention to disclose the actual product of the company.
The Induma´s footwear line are mostly recycled, so the new logo was designed to represent the concepts showing a differentiated brand, optimizing the recognition it self, helping the communication and marketing actions.
This new brand with the recycling symbol began to be used since February 2006.
In January 2013 was again redesigned, now with a more modern design.
“Recycling means to collect, separate, process and reuse the raw material.”
Using this concept we developed a symbol to demonstrate the cycle of nature, movement and evolution of the company. With modern lines, was created a symbol that denotes recycled products.
Os papelões Induma da linha para calçados são em sua maioria reciclados por isso a nova logomarca foi desenhada para representar os conceitos e atributos da empresa apresentando uma marca diferenciada, otimizando o reconhecimento da mesma, facilitando ações de comunicação e marketing.
Esta nova marca com o símbolo de reciclagem começou a ser usada a partir de fevereiro de 2006.
Em janeiro de 2013 foi novamente redesenhada, agora com um design mais moderno e arrojado.